Recently, Mr. Brook SUI, Product Manager of Sable Classic under China Gate Scientific, traveled to Las Vegas, USA, for a week-long technical training aimed at enhancing product knowledge and communicating functions and benefits of Classic to scientists in China. This training not only deepened Brook's understanding of the current product line but also provided valuable insights into future market promotion strategies in China.
Purpose of the Training
The primary goal of this training was to enable Brook to gain an in-depth understanding of Sable Classic's cutting-edge technology, particularly in insect and small animal respirometry systems. By experiencing and learning firsthand, Brook can better grasp the core advantages and technical details of the products, thereby offering more professional and tailored solutions to Chinese customers. Additionally, this training served as an important platform for exchange, allowing Brook to interact with international peers and understand global market trends, laying a solid foundation for expanding the market in China.
Content of the Training
During the training, Brook delved into the MAVEn Small Insect Flow-Through Respirometry System, the Multiplexed Small Animal Respirometry System, the FMS Portable Integrated System, and the Multiplexed Large Animal Respirometry System. The key areas of focus included:
MAVEn System: Designed specifically for Drosophila and similar-sized insects, this system is highly flexible, capable of adapting to different insect species by changing the chamber size. Brook learned about the assembly process and software usage, recognizing that any change in tube length can significantly impact data output, requiring precise correction.
Multiplexed Small Animal Respirometry System: Featuring a modular design that allows for easy addition or removal of components, this system supports "stop-flow" mode, enabling measurements of even smaller organisms like nematodes, as well as oxygen consumption in fruit flies. Brook mastered the software configuration and experimental setup, which was one of the most challenging parts of the training.
FMS Portable Integrated System: A compact and highly integrated portable device, the FMS operates on the same principles as the aforementioned respirometry systems. By connecting various pumps and flow kits, the FMS can measure metabolism in animals ranging from big insects to whales. Brook explored its potential applications in agricultural research, such as studies on cattle and pigs.
Multiplexed Large Animal Respirometry System: As a benchtop version of the FMS, this system facilitates the addition of analyzers to the analyzer chain, such as methane analyzers, which are crucial for livestock research. Brook participated in self-testing of the system and learned about macro design concepts.
FLIC System: A simple system designed specifically for measuring feeding activity in fruit flies, Brook understood its setup and data processing methods.
Gains from the Training
Following intensive study and practice, Brook gained a comprehensive understanding of the Sable Classic product line. He highlighted that the MAVEn system and the FMS Portable Integrated System have the potential to become star products in the Chinese market due to their ability to meet the high-precision measurement needs of research institutions and their broad application prospects in agriculture. Moreover, the Multiplexed Large Animal Respirometry System, given its importance in livestock research, is seen as having significant commercial potential.
Additionally, Brook engaged in in-depth discussions with local colleague, Technical Sales Manager Christian Südbeck, who shared valuable insights into sales techniques, particularly the use of academic conferences as a sales tool. Christian emphasized the importance of conferences like Entomology and the Society for Integrative and Comparative Biology (SICB) for promoting products and services. These insights will assist Brook in more accurately targeting customer groups and developing effective market promotion strategies in the future.
A Relaxing Conclusion
On the final day of the training, Brook and Christian took a break from their intensive schedule to enjoy a exhilarating hike in Red Rock Canyon, just outside Las Vegas. The red sandstone formations and breathtaking vistas provided a stark contrast to the technical discussions of the past week. As they trekked along the trails, they had the opportunity to reflect on the knowledge gained and discuss potential collaborations. The hike not only offered a moment of relaxation but also strengthened their professional bond, setting the stage for future cooperative efforts.
In summary, this training not only enhanced Brook's professional skills but also injected new momentum into the long-term development of the Sable Classic brand in China. With a deeper understanding of the products and technology, Brook and his team are expected to provide higher-quality products and services to Chinese customers, collectively advancing the progress of life science research in China.